The 5th Western China E-commerce Development Forum co-hosted by the Sichuan Bureau of Expo Affairs and Sichuan Daily, will take place during the 17th Western China International Fair in September, 2018.

Under the theme of Revitalizing Sichuan Brand with New Vitality, experts and scholars in the industry, heads and representatives of well-known e-commerce companies and traditional enterprises in Sichuan are invited to participate in the event. Combining the development characteristics and trends of Sichuan's e-commerce industry, the forum will focus on the building of Sichuan Brands, exploring new spaces and opportunities for the development of e-commerce in the western region and brand building in Sichuan, and discuss Sichuan's new actions under the development trend of the Internet, and guide industries and enterprises to the new direction of brand building. The forum will also invite well-known Hong Kong designers to share brand design experience.

Since 2014, the e-commerce forum has been held in Chengdu for four sessions in a row. Leaders of the State Council Leading Group Office of Poverty Alleviation and Development, heads of well-known domestic e-commerce companies such as Alibaba, JD.com, Suning, and Vipshop, experts and scholars from Chinese Academy of Social Sciences and other institutes, and leaders of e-commerce and traditional enterprises in the eastern and western regions have attended the forum, with a total of more than 1,000 participating units. The forum has become an important platform for Western China to understand industry trends, release results, expand exchanges and cooperation.